Prescription Drug Advertising: Is It a Driving Force on Drug Pricing?

Lloyd G. Millstein

doi:10.18043/ncm.64.6.289

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Prescription Drug Advertising: Is It a Driving Force on Drug Pricing?

Lloyd G. Millstein

North Carolina Medical Journal November 2003, 64 (6) 289-291; DOI: https://doi.org/10.18043/ncm.64.6.289

Lloyd G. Millstein

Independent consultant specializing in drug advertising issues. He has spent many years in the drug industry and was also at the FDA as a Director of the Drug Advertising and Labeling Division (now called DDMAC) and was at the agency during the period when the DTC advertising issues became prominent.

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For correspondence: LMills313@aol.com

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North Carolina Medical Journal

Vol. 64, Issue 6

November/December 2003

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